Our area of expertise lies in the field of live marketing experiences, where we bring your brand, its values and its messages to life and put them in front of your target market. This powerful form of marketing is recognised throughout the industry for its effectiveness.
Source: BrandMarketingSurvey
Nearly 80% of teens say experiential marketing would increase purchase consideration, while 65% say it would lead to quicker purchase.
72% of 18- to 23-year old consumers say experiential marketing would make them more receptive to the brand/product, advertising; 59% say it would lead to quicker purchase.
60% of women say experiential marketing would be more likely to lead to actual purchase of product/brand, vs. TV advertising (26%) and Internet advertising (14%).
84% of women say they'd bring family or friends to live a marketing experience, and 75% say they'd tell others about the experience-giving marketeers a terrific opportunity to expand their reach and impact.
In nearly 80% of the product and service categories tested, consumers said their preferred method of learning about a new product or service was by experiencing it for themselves or by learning about it form someone they knew as opposed to TV, radio, print, mail or the internet.
Live marketing experiences were also shown to be a valuable way to increase marketing ROI:
75% of consumers say that participating in a live marketing experience would make them more receptive to the product/brand's advertising.
75% of consumers said they would be extremely or very likely to tell others after participating in a live marketing event, extending impact through word-of-mouth.
8 out of 10 consumers who had actually participated in experiential marketing in the past said that they had told others about their experience.
This research supports the value that experiential marketing brings to many companies.
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